Wyborowa Vodka

Wyborowa Vodka approached me to replace outdated branding at Crews & Tangos; one of Toronto’s most iconic drag venues- with something bold, relevant, and culturally aligned with its audience. I developed two complementary mural concepts; a large feature wall and a secondary staircase wall. Integrating the brand naturally into the space rather than feeling like traditional advertising.

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To extend the impact beyond the murals, I helped transform the installation into a full brand activation. The mural unveiling became a curated event featuring signature Wyborowa cocktails, ambassadors, and drag performances. The result was an experiential brand moment that transformed static advertising into cultural participation, strengthening Wyborowa’s presence.