Wyborowa Vodka

Peter Mielzynski Agencies (PMA Canada) approached me to replace outdated branding for Wyborowa Vodka at Crews & Tangos; one of Toronto’s most iconic drag venues- with something bold, relevant, and aligned with its audience. I developed two mural concepts; a large feature wall and a secondary staircase wall that integrating the brand naturally into the space rather than feeling like traditional advertising.

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To extend the impact beyond the murals, I helped transform the installation into a full brand activation. The mural unveiling became an event featuring signature Wyborowa cocktails, ambassadors, and drag performances.

 

The result was an experiential brand activation that transformed static advertising into community participation, strengthening Wyborowa’s presence.